Mr.Kannan is the Founder and the CEO of Microspin. Microspin is a company which manufactures devices which makes yarn by the spinning of the microfibres of cotton. By introducing the process of spinning at the farmer's level and not just merely selling off the cotton for a price, the farmers earning doubles. This makes it beneficial for the cotton farmers since they can sell it a higher price and thus get a profit. Mr.Kannan got inspired to create Microspin since he learnt that farmers usually borrowed money from money-lenders.If the crops failed the farmers couldn’t repay the moneylenders thus making them sell their land to the moneylender.Mr.Kannan was determined to solve this problem - so he founded Microspin.